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Another way to marry your smartphone with Print ads
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Another way to marry your smartphone with Print ads

Just when I was getting to seeing QR codes integrated into ads in newspapers and magazines along comes something new called Layar an Augmented Reality app for iPhone or Android which promises to bring print ads to life.

http://youtu.be/wi80g9WJvmw

I first noticed a Layar enhanced ad in the Financial Post insert in my local morning paper..it was an ad for Nissan..it had instructions as part of the ad showing me how to use my smartphone to bring the page to life.

Always ready to try something new I installed the free app on my HTC One S smartphone and pointed the phone at the page as directed.

http://youtu.be/0ILMk7SH2f4

First it took a little jiggling to get the angle right to let the menu choices pop up. Now I thought I would get a choice that would put me in the driver’s seat of the Nissan..nope, the Nissan logos took me to Nissan web pages..no video there The biggest button took me to a Financial Post Podcast..and finally the button that looked like it would take me to a video did but, not the Nissan video expected..instead I got the Layar promo video. It looks like this app needs some work..what do you think?

Bob Benedetti

Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal

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