Apple still dominates Tablet market..but Android catching up.
According to the latest research from Strategy Analytics, global tablet shipments reached 27 million units in the fourth quarter of 2011. Android jumped to a record 39 percent global share, while Apple iOS maintained its strong leadership at 58 percent. Much of Android’s gain was due of course to the strong pre-holiday sales of Amazon’s Kindle Fire.
Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached an all-time high of 26.8 million units in Q4 2011, surging 150 percent from 10.7 million in Q4 2010. Demand for tablets among consumer, business and education users remains strong. Apple shipped a robust 15.4 million iPads worldwide and maintained its strong market leadership with 58 percent share during the fourth quarter of 2011. Apple shrugged off the much-hyped threat from entry-level Android models this quarter.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Android captured a record 39 percent share of global tablet shipments in Q4 2011, rising from 29 percent a year earlier. Global Android tablet shipments tripled annually to 10.5 million units. Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes. Android is so far proving relatively popular with tablet manufacturers despite nagging concerns about fragmentation of Android’s operating system, user-interface and app store ecosystem.
Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q4 2011 1
Global Tablet OS Shipments (Millions of Units) Q4 ’10 Q4 ’11 Apple iOS 7.3 15.4 Android 3.1 10.5 Microsoft 0.0 0.4 Others 0.3 0.5 Total 10.7 26.8 Global Tablet OS Marketshare % Q4 ’10 Q4 ’11 Apple iOS 68.2% 57.6% Android 29.0% 39.1% Microsoft 0.0% 1.5% Others 2.8% 1.9% Total 100.0% 100.0% Growth Year-over-Year % N / A 150%
The full report, Global Tablet OS Market Share: Q4 2011, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here:http://tinyurl.com/78qpf5u.
This compares to a Strategy Analytics’ survey for the September 2011 quarter that depicted a 27 percent share for Android tablets in Q3 2011 (up from 2.3 percent in Q3 2010) and 67 percent for iPad (down from 96 percent in Q3 2010). Android tablets are clearly picking up steam, largely based on the success of Amazon’s device that launched Oct. 15, 2011. Still, the iPad is expected to remain the top dog as experts predict the Apple with a new model of the iPad expected to launch next month will maintain its lead through 2012.
What do you think 2012 will bring to the tablet marketplace…will Android surge to knock Apple of it’s perch or will people continue to think of iPad when they consider a tablet.