Apple still dominates Tablet market..but Android catching up.
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Apple still dominates Tablet market..but Android catching up.

According to the latest research from Strategy Analytics, global tablet shipments reached 27 million units in the fourth quarter of 2011. Android jumped to a record 39 percent global share, while Apple iOS maintained its strong leadership at 58 percent. Much of Android’s gain was due of course to the strong pre-holiday sales of Amazon’s Kindle Fire.

Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached an all-time high of 26.8 million units in Q4 2011, surging 150 percent from 10.7 million in Q4 2010. Demand for tablets among consumer, business and education users remains strong. Apple shipped a robust 15.4 million iPads worldwide and maintained its strong market leadership with 58 percent share during the fourth quarter of 2011. Apple shrugged off the much-hyped threat from entry-level Android models this quarter.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Android captured a record 39 percent share of global tablet shipments in Q4 2011, rising from 29 percent a year earlier. Global Android tablet shipments tripled annually to 10.5 million units. Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes. Android is so far proving relatively popular with tablet manufacturers despite nagging concerns about fragmentation of Android’s operating system, user-interface and app store ecosystem.

Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q4 2011 1

Global Tablet OS Shipments (Millions of Units)Q4 ’10Q4 ’11
Apple iOS7.315.4
 Global Tablet OS Marketshare %Q4 ’10Q4 ’11
Apple iOS68.2%57.6%
Growth Year-over-Year %N / A150%

The full report, Global Tablet OS Market Share: Q4 2011, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here:

This compares to a Strategy Analytics’ survey for the September 2011 quarter that depicted a 27 percent share for Android tablets in Q3 2011 (up from 2.3 percent in Q3 2010) and 67 percent for iPad (down from 96 percent in Q3 2010). Android tablets are clearly picking up steam, largely based on the success of Amazon’s device that launched Oct. 15, 2011. Still, the iPad is expected to remain the top dog as experts predict the Apple with a new model of the iPad expected to launch next month will maintain its lead through 2012.

What do you think 2012 will bring to the tablet marketplace…will Android surge to knock Apple of it’s perch or will people continue to think of iPad when they consider a tablet.

From: 9to5mac, Bloomberg, Strategy Analytics

Bob Benedetti

Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal

  • Jacques Carrier

    I don’t think Apple will be overtaken by the Android tablets. They’re too smart and innovative to be beaten.
    And besides, the ghost of Steve will be around to help them keep on top… 🙂

    January 27, 2012 at 5:53 pm Reply
    • Bob Benedetti

      Thanks for your comment Jacques,
      I think the low end Android Tablets i.e. Kindle Fire will bring Android’s unit sales up enough to challenge Apple’s dominant position but Apple will still make way more money. I think Apple will settle for 50% of the market as long as it gets 90% of the money.

      January 27, 2012 at 6:17 pm Reply
  • Kirti Patel

    I think most people want the ipad but because of the price they end up with another kind of tablet. I am writing this comment on my Playbook.

    January 28, 2012 at 10:07 am Reply
  • Michael Black

    It’s interesting how these things develop. Once upon a time, PDAs were all the rage, then they disappeared when phones got smarter. Now tablets arrive and the move is back to an item separate from the phone.

    A few years ago, I suddenly noticed that PDAs had disappeared. I thought of getting an iPod for much of the same functions, but didn’t like the notion of being tied to Apple.

    I was thinking about how long ebooks have taken to become “mainstream. I remember Paragraphe Books about 95 or 96 having a glass cabinet for ebooks. They had PDAs on display, the logical device to view ebooks at the time, and actual ebooks on display. Unless I’m misremembering, they were packaged like audiobooks, an actual physical package. And those ebooks never went away, but never really made much inroad, until maybe the past five years or so.

    I’m still wavering. It seems a shame to buy something that is only good for ebooks, yet e-ink seems like a better thing for most book reading. if ebooks are really going to take over, I suspect we’ll see the basic readers get even cheaper, so the doubt won’t be there. VCRs dropped to the fifty dollar mark, DVD players can be had for 20.00, and they are much more mechanical, and thus should be more expensive to make. For ebooks to fully take off, cheap readers need to arrive. So maybe buying a tablet now is a good choice, have the ability to read books (though with more battery usage) and then buya dedicated ereader later when the price comes down.

    Indigo isn’t helping matters, one week they have the Kobo Touch on sale, the next it’s the Kobo Vox. but the fact that the Blackberry is $199.99 at the moment means it’s a better choice than the Kobo Vox, having better specs.

    There are now some fairly generic tablets taht arent’ getting a lot o9f attention, but which are cheaper than the Kobo Vox. They show up in Jean Coutu or Zellers flyers, no ot much detail.


    January 30, 2012 at 12:07 pm Reply
    • Bob Benedetti

      Currently I use my iPad 2 for reading and a Kobo Touch eReader when I want something very portable..such as waiting in the doctor’s office :).
      If I were to be in the market for a Tablet type reader right now I would absolutely get a Blackberry $199 it has the best specs of the bunch and it will get a software upgrade next month that will make it even better.
      I haven’t been impressed with the generic tablets you see in some stores..especially the 7″ models which often are underpowered and come with resistive screens which don’t perform as well as the capacitive screens on Brand-Name Tablets.

      January 30, 2012 at 12:21 pm Reply

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