Boomers, Seniors & Technology
Living in a digital age, Americans are accustomed to rapid advances in technology. With most toddlers fully capable of working smartphones and tablets, the youngest generations of U.S. children are being raised on advanced technology. Seemingly without limits, the digital revolution continues to grow exponentially.
While younger generations have become synonymous with technical ability, what of the older generations? With a reputation for being decidedly “un-techie,” Baby Boomers and the elderly are too often discounted in market research, advertising, and product creation. Parodied in pop culture as “behind the times” and unable to stay abreast of rapid changes in the technological landscape, those fifty and older have been misrepresented. As detailed in the infographic below, current research shows that many of the assumptions about the Baby Boomers and technology are incorrect. Neither slow to pick up new concepts, nor resistant to the ever-changing digital world, Baby Boomers and the elderly are a quickly growing group of media and technology users.
The infographic presents illuminating information about the trend of technology usage for Baby Boomers and the elderly. A growing market that uses smartphones, tablets, the Internet, and social media – savvy markets and advertisers should not ignore this powerful demographic.
Since I fit nicely into this category I am living proof that Boomers, Seniors & Technology fit nicely together.
About the Author
Peter Koeppel is Founder and President of Koeppel Direct, a leader in (DRTV) direct response television, online, print and radio media buying, marketing and campaign management. With a Wharton MBA and over 25 years of marketing and advertising experience, Peter has helped Fortune 500 companies, small businesses and entrepreneurs develop direct marketing campaigns to increase profits.