iPhone 5 vs Galaxy S III TV they work? What do you think
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iPhone 5 vs Galaxy S III TV ads…do they work? What do you think

Just two days before people started lining up at Apple Stores to be first to buy the new iPhone 5 Samsung launched the latest in the series of “The Next Big Thing is Already Here”. The spots poke fun at Apple customers who line up to get the latest iPhone.

The first of the two spots focus on San Francisco..the first of the series was set in Chicago..and contains most of the elements of the original with some cute new lines..the second set in New York does the same.

I especially liked the part where the coolest guy on line is actually saving a spot for his parents. These spots are good clean fun in the same spirit as the old Mac vs PC spots. Do these efforts from Samsung have what it takes to become iconic TV ads? Let me know what you think.


Bob Benedetti

Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal

  • John Shipley

    Hi Bob,
    As a full on Android user (HTC One X, Acer Iconia Tab A500, Asus Tablet), I think these ads are quite well done and funny. I enjoy my Android experience and would feel “locked down” if I had to use an iphone instead.
    Only areas that Apple has Android beat are number of apps and especially the good ones that haven’t been developed for Android yet, and the OS upgrade cycle. The Android fragmentation and carrier involvement is not fun!



    September 27, 2012 at 3:35 pm Reply
    • Bob Benedetti

      Hi John,

      Thanks for the comment. I agree with your comment about fragmentation. I find it odd to see new phones being released with Ice Cream Sandwich months after the release of Jelly Bean with no indication of when–if at all–the phone will get an upgrade to JB. For example HTC plans to release a JB update for the One X in October..what are the odds you carrier will make it available before Christmas..slim I would say.

      September 27, 2012 at 3:53 pm Reply
  • Sara

    I find the ads hilarious! I still fail to understand the iphone addiction that so many mindlessly have, but maybe one day someone will be able to explain it.

    September 28, 2012 at 8:16 pm Reply
  • Rosie

    I liked the S3 ad. It is cute. I actually showed it to my co-workers. But I still lined up to get an iPhone 5. (Not a physical wait in line but a preorder). It is worth the wait to get an iPhone. Apple understands what people want and their products just work! In my day job I work with Microsoft products. In my personal time I just want something that works. I want to be able to run my entertainment apps without any problems. So first I got an iPhone 3GS. Then I got a MacBook. Then I got an iPad2. Now I’m waiting for my iPhone5. I did look at the Samsung S3 and the Lumia 920 seriously but for now I’m sticking with Apple. I understand what John Shipley is saying about Apple being “locked down”. But honestly it isn’t that big a deal. There are apps to work around most of the problems and of course there is the Cloud now. And I do know what I’m talking about. I had an ASUS Transformer TF101 for a little more than a year. It was a great device but Android isn’t quite there yet as an OS. I was never sure if the software I wanted to buy would run on my device or not. I got some clunkers that ran but displayed the size of a phone screen and others that didn’t work at all. When I got tired of this software problem I bought the iPad2 and haven’t looked back.

    September 29, 2012 at 1:28 pm Reply
    • Bob Benedetti

      Hi Rosie,
      Thanks for the thoughtful comment


      September 29, 2012 at 2:18 pm Reply

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