Kindle pulls further away from Apple
A few weeks ago when I reported on Kindle and Kobo withdrawing their eBook stores from iOS apps I speculated they would blow Apple’s App Store off completely with HTML5 web apps. I didn’t realize how quickly that would happen.
Amazon has quietly launched Kindle Cloud Reader, a web based version of its eBook Reader App. Thanks to the magic of HTML5 it allows you to read your Kindle books anywhere in your browser with no downloading required. Your books can also be downloaded for offline reading.
The Kindle Cloud Reader currently supports Safari and Chrome Browsers on the desktop. On the iPad it is optimized for the size and touch interface of iPad. Without even leaving the web app, you can shop in the Kindle Store. It is a very comfortable and seamles integration..it even feels like an iPad app.
We are excited to take this leap forward in our ‘Buy Once, Read Everywhere’ mission and help customers access their library instantly from anywhere,” said Dorothy Nicholls, Director, Amazon Kindle. “We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser. The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you’re using – from Chrome to iOS. To make it easy and seamless to discover new books, we’ve added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.”
Could she have said Take that Apple much clearer? Amazon expects to support Other desktop browsers, Blackberry Playbook, other mobile browsers and Safari in iPhone and iPod Touch in the coming months. For supported browsers and iPad it is at www.amazon.com/cloudreader.