Kobo challenges Amazon..Kobo Vox in stores today
In typical Canadian fashion the new Kobo Vox 7″ colour eReader/tablet launched today with little fanfare. In fact my local Chapters store won’t have it until Nov. 2nd but the staff did have devices to show off. In my earlier report on the Vox I noted how interesting the Kobo product looked versus the Amazon Kindle Fire since the Vox is able to access the full Android Marketplace. Kobo president Michael Serbinis is proud that a Canadian company is able move quickly as an important player in a very competitive international market.
The biggest change as far as the reading experience is concerned is colour..cookbooks, travel books and comics have not..until now..been very big in the ebook space..Serbinis says that will change and he expects the whole package to attract more young people to reading.
It was my first chance to actually play with the Vox..albeit very briefly..and I was impressed..it feels good in the hand and works well..of course with a 800MHz single-core CPU it is not as fast as a state of the art dual core Android Tablet or iPad it gets the job done. Providing an excellent reading experience as well as a full featured Android tablet.
Kobo has long led the market with the social aspect of reading and in addition to all the usual facebook and twitter sharing common to all Kobo eReaders the Vox introduces Pulse..a new way to interact with other people reading the same book..in real time.
I expect to get my hands on a Kobo Vox within a few days, so keep your eyes peeled for a full review.