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New iPad with 128GM of memory
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New iPad with 128GM of memory

screen-shot-2013-01-29-at-08-58-24-620x420Only days after rumors began to swirl Apple announced availability of a 128GB version of the Fourth Generation iPad with Retina display. The new iPad will be available in WiFi and WiFi + Celular versions Next Tuesday February 5th.

Most experts suggested the new high storage capacity tablet would be released with Apple’s March tablet refresh…some suggested the rumor was just not true. In a surprise move Apple quietly sent out a release today to announce the new iPad which complements the existing 16GB, 32GB and 64GB tablets in the iPad 4 range. It also comes a day after Apple released the latest version of its mobile operating system, iOS 6.1, which includes support for the 128GB storage model, further support for more 4G LTE markets including MTS and SaskTel in Canada, as well as a number of security fixes.

Interestingly the 128GB iPad will be available four days before the Microsoft Surface Pro the Intel Core i5 and full Windows 8 Pro version of its Surface line and Apple’s release made no bones about targeting the same market.

iPad_wRet_Pinch_Wht_Photo_PRINTPhilip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”

iPad continues to have a significant impact on business with virtually all of the Fortune 500 and over 85 percent of the Global 500 currently deploying or testing iPad. Companies regularly utilizing large amounts of data such as 3D CAD files, X-rays, film edits, music tracks, project blueprints, training videos and service manuals all benefit from having a greater choice of storage options for iPad. The over 10 million iWork® users, and customers who rely on other incredible apps like Global Apptitude for analyzing team film and creating digital playbooks, Auria for an incredible 48 track recording system, or AutoCAD for drafting architectural and engineering drawings, also benefit greatly from having the choice of an iPad with more storage capacity. 

“Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime,” said Amy Bunszel, vice president of AutoCAD products for Autodesk. “These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data.”

“The features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,” said Rim Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionized recording for audio professionals allowing artists to record anywhere.”

“The bottom line for our customers is winning football games, and iPad running our GamePlan solution unquestionably helps players be as prepared as possible,” said Randall Fusee, Global Apptitude Co-Founder. “The iPad’s unbeatable combination of security, being thin and light, having an incredible Retina display and also being powerful enough to handle large amounts of data enables us to deliver a product that takes film study to a new level and ultimately gives our users the best opportunity to prepare, execute and win.”

I’m not likely to be a customer for this new iPad. Priced at $799 for the WiFi version and $929 for the WiFi + cellular version this device is, like the $200 steak lunch aimed at the corporate tab. The question is will even corporations be willing to pay Ultrabook prices for a tablet running iOS.

Bob Benedetti

Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal

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