Optimism at BlackBerry despite everything
Research in Motion brought its BlackBerry 10 Jam World Tour to Montreal this week. It is a day long pitch to convince developers to develop applications for BlackBerry 10 mobile devices..now delayed until early 2013. Coming on the heels of horrible financials and huge layoffs I wasn’t sure what to expect.
An impressive number 200+ developers gave up a day to listen to RIM’s pitch. What they saw was upbeat and optimistic RIM employees pitching advanced developer tools for a mobile operating system they say will be second to none. They told developers they will be able to integrate their apps with BlackBerry 10 in ways not possible with other mobile operating systems. RIM is providing these tools and a prototype phone so that apps can be fully developed and ready top go when BlackBerry 10 launches.
The surprise was the level of enthusiasm and optimism I saw from both RIM employees and most of the developers in the room..the day did not come across as a last gasp effort from a dying company..quite the contrary as a matter of fact. Much of the enthusiasm stems from the impressive features of BlackBerry 10 even at this stage of development. Tale a look at this short demonstration.
What I saw was a company in the process of enthusiastically re-inventing itself with a new mobile operating system that is quite impressive. The developers who will have to create the apps that make up an ecosystem that can compete with Apple, Google and perhaps Microsoft in the mobile space seemed to believe there was a future for BlackBerry. Research in Motion is not the first tech company to have to start over from scratch..Apple comes to mind..remember it was once on the verge of bankruptcy. The folks at RIM believe they can do it, many of their partners also agree but in 9 months they will be bringing BlackBerry 10 into a hugely competitive marketplace that will be dominated by Android and Apple with Windows 8 Mobile fighting for a share..Can RIM do it? What do you think?