RIM offers freebies for BlackBerry Network outage…but no cash
Last week Research in Motion co-CEO Mike Lazaridis promised compensation for the disastrous 3 day service outage. Today he announced it would take the form of a selection of premium apps worth a total value of more than US $100. The apps will be offered free of charge to subscribers as an expression of appreciation for their patience during the recent service disruptions. The apps will be available over the coming weeks on BlackBerry® App World™ and will continue to be available until December 31, 2011
“Our global network supports the communications needs of more than 70 million customers,” said RIM Co-CEO Mike Lazaridis. “We truly appreciate and value our relationship with our customers. We’ve worked hard to earn their trust over the past 12 years, and we’re committed to providing the high standard of reliability they expect, today and in the future.”
The complete selection of premium apps will become available to download at BlackBerry App World over a period of four weeks beginning Wednesday, October 19th. The selections over this period will include the following (with more to come):
• SIMS 3 – Electronic Arts
• Bejeweled – Electronic Arts
• N.O.V.A. – Gameloft
• Texas Hold’em Poker 2 – Gameloft
• Bubble Bash 2 – Gameloft
• Photo Editor Ultimate – Ice Cold Apps
• DriveSafe.ly Pro – iSpeech.org
• iSpeech Translator Pro – iSpeech.org
• Drive Safe.ly Enterprise – iSpeech.org
• Nobex Radio™ Premium – Nobex
• Shazam Encore – Shazam
• Vlingo Plus: Virtual Assistant – Vlingo
RIM is also offering one month free customer support to its enterprise customers. Current customers will be offered a complimentary one month extension of their existing Technical Support contract, and customers who do not currently have a Technical Support contract will be offered a one month trial of RIM’s BlackBerry Technical Support Services – Enhanced Support, free of charge. Additional details about the program and information about how to register will be available at www.blackberry.com/enterpriseoffer.
“We are grateful to our loyal BlackBerry customers for their patience,” added Lazaridis. “We have apologized to our customers and we will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again.”
RIM noted that the availability of this offer will depend on the type of device, operating system version, access to BlackBerry App World and local conditions and/or restrictions.
Last week service interruptions and delays lasted of approximately 3 days in Europe, the Middle East, India and Africa, 1.5 days in Latin America and Canada, and 1 day in the United States. So is this compensation offer enough? Let me know what you think.