Smartphone market in Canada sizzling says Ipsos Reid
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Smartphone market in Canada sizzling says Ipsos Reid

Conducted in August 2012, the fourth wave of Ipsos Reid’s Mobil-ology, a syndicated study of Smartphone, Tablet and eReader users in Canada, reveals continuing growth for all three devices, in particular for Smartphone and Tablet devices. Smartphone penetration now sits at 40% (up from 23%in January 2011) and Tablet use has risen to 15% (up from 3% – a remarkable 400% rate of growth since January 2011).

Apple (29%) and BlackBerry (27%) remain the top two Smartphone manufacturing brands in Canada, but overall, Android OS phones edge out both when sales of all manufacturers are counted. Combined market share for brands using the Android OS is 36% of the market, which is up 10% points since January 2011. This jump in growth is due in no small part to the growing popularity in Canada of Samsung’s Android-powered Smartphones, which have doubled to 18% share since the first wave of Mobil-ology in January 2011. Apple has also benefited, now achieving a higher penetration rate in Canada than BlackBerry, however, their growth is less sharp, having risen just 6% points since January 2011. Windows Phone is a no show in Canada somewhere in the remaining 8%.

Apple’s iPad remains the dominant brand, followed by BlackBerry’s Playbook, with 19% of the market; however, much of this may be attributed to heavy discounting..I have seen the 16Gb version selling for as low as $99 within the past week.  Samsung’s Android-powered Tablets are making significant gains. Though still relatively modest at 9%, Samsung has doubled its share of the Tablet market since January 2011.

Apple continues to be the Smartphone and Tablet leader. The massive early success of the iPhone 5 (2 million+ pre-orders in first 24 hours) will help keep Apple on top despite increased competitive pressure. Android appears to be the strongest contender with Samsung performing the strongest, and we have yet to see the impact of the recently released Google Nexus 7. Also, we should not discount Microsoft’s Surface rumoured to be introduced later this year. Which of these devices, if any so far, will have the appeal to give Apple a run for its money? What do you think?

Source: Ipsos

Bob Benedetti

Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal

  • Patrick

    I think the iPhone 5 is going to change the playing field in a major way. Microsoft I think will continue their tradition of being “late to the party” and the Surface will go the way of the Zune.

    September 18, 2012 at 8:14 pm Reply
    • Bob Benedetti

      What about Windows Phone 8..also late to the party?

      September 18, 2012 at 8:16 pm Reply
  • Graham Neill

    You don’t make mention of the Asus Transformer series which are the best tablets on the market with the keyboard dock. They also build the Nexus 7 making it what it is. Too bad so many are jumping on the iPhone 5 bandwagon due strictly to hype. Yes, the screen currently is the best but the upcoming HTC Nexus is going to blow it out of the water at 1080p and 5″. Anyone who is still contemplating the iPhone 5 would do well to wait. There are up to 5 Nexus phones coming this year. Then make your choice. But do you really want to be hooked to iTunes and pay Apple’s way overinflated prices. $399 on a 3 year contract? You would have to be literally insane to pay that.

    September 24, 2012 at 9:00 pm Reply
    • Bob Benedetti

      Thanks for the comment Graham,
      I agree Asus makes great tablets..I reviewed the original Transfomer last year and plan to do their newest model as soon as I can get my hands on them. As well I own a Nexus 7 and reviewed it the week it came out. The Ipsos survey I quoted did not look at tablets.
      Frankly, I think we are all nuts in Canada to accept 3 year contracts..but that’s another story for another day 🙂


      September 24, 2012 at 9:13 pm Reply

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