Smartphone market in Canada sizzling says Ipsos Reid
Conducted in August 2012, the fourth wave of Ipsos Reid’s Mobil-ology, a syndicated study of Smartphone, Tablet and eReader users in Canada, reveals continuing growth for all three devices, in particular for Smartphone and Tablet devices. Smartphone penetration now sits at 40% (up from 23%in January 2011) and Tablet use has risen to 15% (up from 3% – a remarkable 400% rate of growth since January 2011).
Apple (29%) and BlackBerry (27%) remain the top two Smartphone manufacturing brands in Canada, but overall, Android OS phones edge out both when sales of all manufacturers are counted. Combined market share for brands using the Android OS is 36% of the market, which is up 10% points since January 2011. This jump in growth is due in no small part to the growing popularity in Canada of Samsung’s Android-powered Smartphones, which have doubled to 18% share since the first wave of Mobil-ology in January 2011. Apple has also benefited, now achieving a higher penetration rate in Canada than BlackBerry, however, their growth is less sharp, having risen just 6% points since January 2011. Windows Phone is a no show in Canada somewhere in the remaining 8%.
Apple’s iPad remains the dominant brand, followed by BlackBerry’s Playbook, with 19% of the market; however, much of this may be attributed to heavy discounting..I have seen the 16Gb version selling for as low as $99 within the past week. Samsung’s Android-powered Tablets are making significant gains. Though still relatively modest at 9%, Samsung has doubled its share of the Tablet market since January 2011.
Apple continues to be the Smartphone and Tablet leader. The massive early success of the iPhone 5 (2 million+ pre-orders in first 24 hours) will help keep Apple on top despite increased competitive pressure. Android appears to be the strongest contender with Samsung performing the strongest, and we have yet to see the impact of the recently released Google Nexus 7. Also, we should not discount Microsoft’s Surface rumoured to be introduced later this year. Which of these devices, if any so far, will have the appeal to give Apple a run for its money? What do you think?