What will the Amazon Kindle Fire do to the Tablet market
The new Kindle Fire was probably the world’s worst kept secret, but I admit to have been a bit surprised at the $199 price tag. That is a really good price for 7″ Android tablet with a fast dual core processor and an IPS screen.
Surprisingly Amazon decided to launch a new browser with the Kindle Fire. This is how Amazon describes it:
The Kindle Fire web browser Amazon Silk introduces a radical new paradigm – a “split browser” architecture that accelerates the power of the mobile device hardware by using the computing speed and power of the Amazon Web Services Cloud. The Silk browser software resides both on Kindle Fire and on the massive server fleet that comprises the Amazon Elastic Compute Cloud (Amazon EC2). With each page request, Silk dynamically determines a division of labor between the mobile hardware and Amazon EC2 (i.e. which browser sub-components run where) that takes into consideration factors like network conditions, page complexity, and cached content. The result is a faster web browsing experience, and it’s available exclusively on Kindle Fire
Amazon expects to sell 3 to 5 million Kindle Fires in the fourth quarter of 2011 making it second in sales to the Apple iPad. What will that do the the other players in the tablet marketplace? Will you buy a Kindle Fire for yourself or as a gift? I’d really like to know what you think? Is this a paradigm shift in the tablet market?