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What's Happening to Mobile Gaming?
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Smartphones everywhere

What’s Happening to Mobile Gaming?

Potential Future Innovations in Mobile Gaming

Smartphones everywhereWith smartphones being ubiquitous, data becoming cheaper, and connectivity improving in all areas of the world, mobile gaming is here to stay. No longer confined to Farmville, Candy Crush, and online chess, this industry is growing every year. As it grows, it also evolves, so industry experts spend time every year trying to predict which trends will take off and how the industry will change over time. If you are curious about the potential future of mobile gaming, here are several potential trends to look for in 2017.

 

 

Branding

 

As the market continues to grow for mobile gaming, there is more competition among both large and small players. Numerous companies will continue to compete for market share, and this may result in an increase in branding campaigns. Many companies have seen success with brand advertising methods, in some cases even more than with traditional direct-response marketing. Many experts predict that branding will become even more important across all genres of mobile gaming.

 

 

Marketing

 

Marketing methods may also become more diverse as the mobile gaming industry continues to expand. While banner ads probably won’t be going away anytime soon, users may see an increase in in-line ads that are integrated with social media content. Many companies are also increasing their use of “influencers,” with Twitch being perhaps the most recognizable success story. Some of the large brands, including Disney and Amazon, are also partnering with YouTube gaming stars to promote new products.

 

 

Interactive Gaming

 

As social media and texting become more integrated into everyday life, many mobile gaming brands may continue to increase the connectivity in their gaming. Synchronous player-versus-player games, while relatively new in 2016, have seen some significant success. Clash Royale and Agar.io are two examples of synchronous games that performed exceptionally well. Perhaps developers will leverage the desire for synchronous gameplay with existing social media platforms for a new experience altogether.

 

 

Transmedia Functionality

 

Many people are choosing to increase their home’s connectivity and functionality by installing smart home systems and smart TVs. While there is some form of limited transmedia playability for some games (e.g. playing Crossy Road on a TV through an Amazon Fire box), this section of the market hasn’t come into its own yet. However, as mobile gaming companies seek to differentiate themselves from the competition, transmedia functionality may become more popular.

 

 

VR/AR Capability

 

Pokemon GoWhile the massive success of Pokemon Go may not be entirely attributed to the Augmented Reality aspect of the game, AR capability isn’t insignificant. Mobile gaming and online casino operators may continue to seek ways to integrate augmented and virtual reality aspects into the next generation of games. In the growing mobile gaming industry, VR/AR functionality may be the forward-thinking technology that separates the powerhouse players from the rest of the pack.

 

Mobile gaming is a relatively new industry compared to many other markets, but it is continuously growing and evolving at a frenetic pace. The idea of synchronous PvP gaming on a mobile device or transmedia functionality was practically unheard of just a few years ago. However, increased competition in the marketplace has forced companies to modify their development and marketing strategies to set themselves apart from the competition. As the field continues to evolve, there may be numerous other ways game developers seek to stay at the top of the charts.

Bob Benedetti

<p>Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal</p>

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