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Women Rule Social Media
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Women Rule Social Media

 

My friends at FinancesOnline.com pored over social media demographics surveys from different credible sources like Pew Research Center and Burst Media and were able to pluck out some distinct patterns that suggest women are taking over social media. Then they turned the data into a nice infographic.

Women Social MediaThe infographic shows that women not only use social media more often than men, but they use these sites in more ways.  More women also use the top social media sites and they dominate the visual-type social websites, which are the fastest growing social networks today. No site establishes women’s dominance in social media more than  Pinterest, where 33% of U.S. women online access Pinterest (for men it’s only 8%).

But more tellingly is how women lead the trend of accessing social media via mobile. Forty-six percent of women use their smartphones to check their social account versus 43% for men. Likewise, 32% of women use a tablet versus 20% of men for the same reason. Now juxtapose that to the Business Insider report saying 60% of social media time is spent on smartphones and tablets, and you’ll realize women will be setting the pace towards social mobiles.

What does this trend mean? By itself not much, except for the fact that social media is now the top Internet activity, according to Business Insider. Americans spend an average of thirty-seven minutes daily on social media, and more than half of those people are women.

Not only that, women interact with brands more often and for a wider range of reasons and they consume and share news more frequently than men.

 Most Popular Social Media Sites Review: Why Women Are The Real Power Behind The Huge Success Of Tumblr, Pinterest and Instagram

Created by http://reviews.financesonline.com | Author: David Adelman | Visit our Tumblr
Bob Benedetti

Former RCAF Fighter Pilot Bob worked for CTV Montreal as a Reporter, Producer and Executive producer for 35 years retiring in 2004. Bob started reporting on personal technology in 1995 at CTV and continues today at Home Technology Montreal

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